Confessions
of a Control Freak
OUT OF PRINT. There are a limited number of copies on Amazon.com. If you would like a digital copy of this book, please email me at ARosenspan@aol.com and we will try to accommodate you.
As you know, a "control"
is the best-performing part of your direct marketing program. It
could be your best direct mail package, your best advertisement,
even your best telemarketing script.
Confessions of a Control Freak is a new book that is designed
to help you beat your control, and get the results you want from
your next direct marketing programs.
The book doesn't focus on direct marketing theory — just page
after page of specific, practical ideas and techniques you can put
to use right away. It includes dozens of case-histories — both
successes and failures — and includes chapters on e-mail marketing
and advertising as well as direct mail.
Here are testimonials from industry experts who have already read
the book:
"Three hundred thirty pages; not a wasted word. That is my
conclusion after spending a stimulating day with Alan Rosenspan’s
book. This book is for those who have spent a lifetime in direct
marketing as well as those who are simply curious about what direct
marketing is all about. The structure of the book is simplicity
itself. Rosenspan puts all the direct marketing tools on the table.
Then he provides a Golden Arrow – CREATIVITY – to hit
a bulls eye time after time. This book is a dream come true."
-- Bob Stone
Author, Successful
Direct Marketing Methods
"Alan Rosenspan
is not only a genius direct response copywriter, he is also a delightful
person. Alan’s engaging style is apparent on every page of
his new book. The book draws you in – with facts, with stories,
with illustrations, with persuasive arguments, and with charm –
until, by the end, you feel like a genius too."
-- Ruth Stevens
ColumnistMarketing
News
"Finally, a direct
marketing book that shows you how to break the rules, not just follow
them. This is my kind of book. It’s loaded with examples, tips
and suggestions… and practical ideas to improve your results.
All in a quick-read format."
-- Jim Kobs
Kobs Strategic Consulting
Author,
Profitable Direct Marketing
"Alan Rosenspan’s
Confessions of a Control Freak is the best nuts’-n’-bolts
down-in-the-trenches collection of current direct marketing strategy
and information, how-to advice, test results and case histories
that I have seen. What’s more, it’s written in simple,
declarative sentences – an exhilarating reading experience
in this epoch of undecipherable technobabble. Rosenspan’s analysis
of how Southwest Airlines figures it’s profits – and why
it is essential to continually delight every single customer –
is worth the price of the book."
-- Denny Hatch
Contributing Editor
Target Marketing
Catalogue Success
Author of 3 books on direct marketing
"Fascinating! I’m
putting this new gem right at my elbow – along with Caples
and Ogilvy and the other great marketing minds who also revealed
their tried and true money-making secrets. A modern day classic
– and fun to read, to boot!"
-- Joe Vitale
Author of 7 books on marketing
"If you want a fast
reminder of exactly how creative and cost-effective direct
marketing can be, read Confessions of a Control Freak. Alan Rosenspan’s
enthusiasm is infectious, his decades of experience are invaluable,
and he supplies the scarcest resource of all; real inspiration when
it’s most needed."
-- Des Columb
Creative Director
Dialogue Direct Marketing
Ireland
"Confessions of
a Control Freak is packed with so many inspiring, real-life and
often witty stories, it reads like a thriller! Most of all, just
like in your seminars and speeches, you show us the customer friendly
face of our direct marketing."
-- Erik van Vooren
Founder
DM Institute
Belgium
"As part of the
Mail Advertising Bureau for New Zealand Post, I will be recommending
it to agencies, businesses, everyone. Just buy it, read it and put
the ideas into action as soon as you can!"
-- Victoria Forrest
Mail Advertising Manager
New Zealand Post
"Confessions of a Control Freak offers superb ideas on how to make your advertising
dollars go further; ways to increase the value of your existing
customers; and, a noteworthy chapter on how to be sure you’ve
created a high-response
offer."
-- Linda Westphal
Columnist
Direct Marketing magazine
"This well structured
and easy-to-read book is of enormous value to "newcomers"
and those who think they know it all. A great applause for the chapter,
"The Future of Direct Marketing."
-- Walter Schmid
Founder
Montreaux Symposium
Switzerland
To
order the book, click here. |
