Alan Rosenspan: Recent Publications

Direct Marketing
and Mail Order
Association
www.nmoa.org

Alan Rosenspan's articles have been published in over a dozen different magazines in 7 different countries.

He has also written chapters for The Direct Marketing Handbook and Direct Marketing 2000. His book, Confessions of a Control Freak, was published in 2003.

Here is a selection of articles on creativity, direct mail, e-marketing, and other topics. Please feel free to download or circulate any of them.

Marketing Warfare
A Direct Marketers Dozen
The Art of the Questionnaire
Boxes I Have Mailed, Received and Admired
The Care And Feeding Of Creative
Creativity For The Rest Of Us
Delusions Of Loyalty: Where Loyalty Programs Go Wrong
The Direct Marketing Audit: A Review Of Our Direct Marketing Efforts
Direct Marketing On A Shoestring
Do You Make These 7 Mistakes in Direct Mail?
Five Wise Men
How Do You Get the Best Creative Work?
How To Be Insanely Creative
How To Succeed in Direct Marketing
I Become an e-Vangelist
Improve Your Direct Mail In One Day
The Incredible Power of Credibility
The Incredible Pencil Test
Letter to a New Copywriter
Making An Offer They Can't Refuse
My Secret Weapon: Starch Tested Copy
"Next Step" Marketing
Participation Marketing
The Perfect Brainstorm
Permission is Not Enough
Postcards from the Edge
Principles of Print Advertising
Rules for Direct Marketers
The Seminar Solution
The Six Blind Men And The Elephant
Selling the Seminar
Thinking Like A Direct Marketer
The Three Little Pigs
Trigger Features, Agents of Influence, and other Vile Manipulations
W*A*Y*M*I*S*H
What David Ogilvy Meant to Me
Who Wants to Market to a Millionaire?